Quote on idea-storming (unknown author)- “People who are able to generate a lot of ideas (good and not-so-good) are much more likely to have a couple of brilliant ideas hidden in the mix than those who only come up with a couple of ideas to begin with. Block out time for free writing and come up with as many ideas around a problem as your brain can generate, even if they seem silly. Since creative people are prolific idea-generators, remember that they typically have more misses than hits.”
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